Because they are groomed to expect the attention and in modern American culture nothing get you attention like being a tart (OK, well maybe being discovered to be a serial killer with body parts in your fridge, but that's not exactly the key to *lasting* fame ... )
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Basically, anything for money, and sex sells.
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Brenda Song - 20.
Tia and Tamara Mowry - 29
Others whose name escapes me and I lack the time to google.
One doesn't think about them because they're not in the news for being tarts, I suspect.
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And they all wanna be Madonna.