Yeah, sort of. More like a mixture between Murdoch, Berlusconi and Richard Branson, because for the purposes of my story he has to be some sort of glamorous media star as well as a billionaire. But I do want to play up all the sides of media and big business corruption - especially the manipulation of glamour, the old game where dreary or actively contemptible people and lifestyles are given a kind of sheen that demands admiration for no rational reason at all.