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And if you do and are offended, you have been warned.
Rape of the Marlboro Man

By David Kupelian



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© 2005 WorldNetDaily.com

"Brokeback Mountain," the controversial "gay cowboy" film that has garnered seven Golden Globe nominations and breathless media reviews – and has now emerged as a front-runner for the Oscars – is a brilliant propaganda film, reportedly causing viewers to change the way they feel about homosexual relationships and same-sex marriage.

And how do the movie-makers pull off such a dazzling feat? Simple. They do it by raping the "Marlboro Man," that revered American symbol of rugged individualism and masculinity.

We all know the Marlboro Man. In "The Marketing of Evil," I show how the Philip Morris Company made marketing history by taking one of the most positive American images of all time – the cowboy – and attaching it to a negative, death-oriented product – cigarettes.

Hit the pause button for a moment so this idea can completely sink in: Cigarette marketers cleverly attached, in the public's mind, two utterly unrelated things: 1) the American cowboy, with all of the powerful feelings that image evokes in us, of independence, self-confidence, wide-open spaces and authentic Americanism, and 2) cigarettes, a stinky, health-destroying waste of money. This legendary advertising campaign targeting men succeeded in transforming market underdog Marlboro (up until then, sold as a women's cigarette with the slogan "Mild as May") into the world's best-selling cigarette.


It was all part of the modern marketing revolution, which meant that, instead of touting a product's actual benefits, marketers instead would psychologically manipulate the public by associating their product with the fulfillment of people's deepest, unconscious needs and desires. (Want to sell liquor? Put a seductive woman in the ad.) Obviously, the marketers could never actually deliver on that promise – but emotional manipulation sure is an effective way to sell a lot of products.

The "Marlboro Man" campaign launched 50 years ago. Today, the powerful cowboy image is being used to sell us on another self-destructive product: homosexual sex and "gay" marriage.

'People's minds have been changed'

In "Brokeback Mountain," a film adaptation of the 1997 New Yorker short story by Annie Proulx, two 19-year-old ranchers named Ennis Del Mar (Heath Ledger) and Jack Twist (Jake Gyllenhaal) have been hired to guard sheep on a rugged mountain in 1963 Wyoming. One night, the bitter cold drives Ennis into Jack's tent so they can keep each other warm. As they lie there, suddenly and almost without warning, these two young men – both of whom later insist they're not "queer" – jump out of the sack and awkwardly and violently engage in anal sex.

Too embarrassed the next morning even to talk about it, Ennis and Jack dismiss their sexual encounter as a "one-shot deal" and part company at the end of the sheepherding job. Ennis marries his fiancée Alma (Michelle Williams, Ledger's real-life girlfriend) while Jack marries female rodeo rider and prom queen Lureen (Anne Hathaway). Each family has children.

Four years later, Jack sends Ennis a postcard saying he's coming to town for a visit. When the moment finally arrives, Ennis, barely able to contain his anticipation, rushes outside to meet Jack and the two men passionately embrace and kiss. Ennis's wife sadly witnesses everything through the screen door. (Since this is one of the film's sadder moments, I wasn't quite sure why the audience in the Portland, Oregon, theater burst out in laughter at Alma's heartbreaking realization.)

From that point on, over the next two decades Ennis and Jack take off together on periodic "fishing trips" at Brokeback Mountain, where no fishing actually takes place. During these adulterous homosexual affairs, Jack suggests they buy a ranch where the two can live happily ever after, presumably abandoning their wives and children. Ennis, however, is afraid, haunted by a traumatic childhood memory: It seems his father had tried to inoculate him against homosexuality by taking him to see the brutalized, castrated, dead body of a rancher who had lived together with another man – until murderous, bigoted neighbors committed the gruesome hate crime.

Eventually, life with Ennis becomes intolerable and Alma divorces him, while Lureen, absorbed with the family business, only suspects Jack's secret as they drift further and further apart. When, toward the end of the story, Jack dies in a freak accident (his wife tells Ennis a tire blew up while Jack was changing it, propelling the hubcap into his face and killing him), Ennis wonders whether Jack actually met the same brutal fate as the castrated "gay" cowboy of his youth.

Ultimately, Ennis ends up alone, with nothing, living in a small, secluded trailer, having lost both his family and his homosexual partner. He's comforted only by his most precious possession – Jack's shirt – which he pitifully embraces, almost in a slow dance, his aching loneliness masterfully projected into the audience via the film's artistry.

Yes, the talents of Hollywood's finest are brought together in a successful attempt at making us experience Ennis's suffering, supposedly inflicted by a homophobic society. Heath Ledger's performance is brilliant and devastating. We do indeed leave the theater feeling Ennis's pain. Mission accomplished.

Lost in all of this, however, are towering, life-and-death realities concerning sex and morality and the sanctity of marriage and the preciousness of children and the direction of our civilization itself. So please, you moviemakers, how about easing off that tight camera shot of Ennis's suffering and doing a slow pan over the massive wreckage all around him? What about the years of silent anguish and loneliness Alma stoically endures for the sake of keeping her family together, or the terrible betrayal, suffering and tears of the children, bereft of a father? None of this merits more than a brief acknowledgment in "Brokeback Mountain."

What is important to the moviemakers, rather, is that the viewer be made to feel, and feel, and feel again as deeply as possible the exquisitely painful loneliness and heartache of the homosexual cowboys – denied their truest happiness because of an ignorant and homophobic society.

Thus are the Judeo-Christian moral values that formed the very foundation and substance of Western culture for the past three millennia all swept away on a delicious tide of manufactured emotion. And believe me, skilled directors and actors can manufacture emotion by the truckload. It's what they do for a living.

Co-star Jake Gyllenhaal realized the movie's power to transform audiences in Toronto, where, according to Entertainment magazine, "he was approached by festival-goers proclaiming that their preconceptions had been shattered by the film's insistence on humanizing gay love."

"Brokeback Mountain," said Gyllenhaal, "is that pure place you take someone that's free of judgment. These guys were scared. What they feared was not each other but what was outside of each other. What was so sad was that it didn't have to happen like that." But then, said the article, Gyllenhaal jumped to his feel and exclaimed triumphantly: "I mean, people's minds have been changed. That's amazing."

Changed indeed. And that's the goal. Film is, by its very nature, highly propagandistic. That is, when you read a book, if you detect you're being lied to or manipulated, you can always stop reading, close the book momentarily and say, "Wait just a minute, there's something wrong here!" You can't do that in a film: You're bombarded with sound and images, all expertly crafted to give you selected information and to stimulate certain feelings, and you can't stop the barrage, not in a theater anyway. The visuals and sound and music – and along with them, the underlying agenda of the filmmakers – pursue you relentlessly, overwhelming your emotions and senses.

And when you leave the theater, unless you're really objective to what you've experienced, you've been changed – even if just a little bit.

Want to know how easily your feelings can be manipulated? Let's take the smallest, most seemingly insignificant example and see. Sit down at a piano and play a song, any song – even "Mary Had a Little Lamb" – as long as it's in a major key. Then, play the same song, but change from a major to a minor key; just lower the third step of the scale by a half-step so the melody and harmony become minor. If you watch carefully, you'll note this one tiny change makes the minor-key version sound a bit melancholy and sad, while the normal, major-key version sounds bright and happy. (As the expression goes, "Major glad, minor sad.")

Now take this principle and apply it to a feature film by expanding it a million-fold. A movie's musical score has one overriding function – to make the viewer feel a certain way at strategic points during the story. And music is just one of dozens of factors and techniques used to influence audiences in the deepest way possible. Everything from the script to the directing to the camera work to the acting, which in "Brokeback Mountain" is brilliant, serve the purpose of making the movie-makers' vision seem like reality – even if it's twisted and perverse.

Do we understand that Hollywood could easily produce a similar movie to "Brokeback Mountain," only this time glorifying an incest relationship, or even an adult-child sexual relationship? Like "Brokeback," it too would serve to desensitize us to the immoral and destructive reality of what we're seeing, while fervently coaxing us into embracing that which we once rightly shunned.

All the filmmakers would need to do is skillfully make viewers experience the actors' powerful emotions of loneliness and emptiness – juxtaposed with feelings of joy and fulfillment when the two "lovers" are together – to bring us to a new level of "understanding" for any forbidden "love." Alongside this, of course, they would necessarily portray those opposed to this unorthodox "love" as Nazis or thugs. Thus, many of us would let go of our "old-fashioned" biblical ideas of morality in light of what seems like the more imminent and undeniable reality of human love in all its diverse forms.

A "Brokeback"-type movie could easily be made, for instance, to portray a female school teacher's affair with a 14-year-old student as "a magnificent love story." And I'm not talking about the 2000 made-for-TV potboiler, "All-American Girl: The Mary Kay Letourneau Story," about the Seattle school teacher who seduced a sixth-grade student, went to prison for statutory rape, and later married the boy having had two children by him. I'm talking about a big-budget, big-name Hollywood masterpiece aimed at transforming America through film, just as Hitler relied on master filmmaker Leni Riefenstahl to make propaganda films to manipulate the emotions of an entire nation.

In place of "Brokeback Mountain's" scene with the castrated homosexual, the "adult-child love story" could have a similar scene in which, as a young girl, the future teacher's mother took her to see the body of a woman who had fallen in consensual "love" with a 14-year-old boy, only to be brutalized, her breasts cut off, and bludgeoned to death – all by Nazi-like bigoted neighbors. (So that's why she couldn't be honest and open about her later relationship with her student.)

Inevitably, such a film would make us doubt our former condemnation of adult-child sex, or at least reduce our outrage as we gained more "understanding" and sympathy for the participants. It would cause us to ask the same question one reviewer asked after seeing "Brokeback Mountain": "In an age when the fight over gay marriage still rages, 'Brokeback Mountain,' the tale of two men who are scarcely even allowed to imagine being together, asks, through the very purity with which it touches us: When it comes to love, what sort of world do we really want?"

OK, I'll bite. Let's talk about love. The critics call "Brokeback Mountain" a "pure" and "magnificent" love story. Do we really want to call such an obsession – especially one that destroys marriages and is based on constant lies, deceit and neglect of one's children – "love"?

What if I were a heroin addict and told you I loved my drug dealer? What if I told you he always makes me feel good, and that I have a hard time living without him, and that I think about him all the time with warm feelings of anticipation and inner completion? And that whenever we get together, it's the only time I feel truly happy and at peace with myself?

Oh, you don't approve of my "love"? You dare to criticize it, telling me my relationship with my drug dealer is not real love, but just an unhealthy addiction? What if I respond to you by saying, "Oh shut up, you hater. How dare you impose your sick, narrow-minded, oppressive values on me? Who are you, you pinch-faced, moralistic hypocrite, to define for me what real love is?"

Don't laugh. I guarantee Hollywood could make a movie about a man and his drug dealer, or an adult-child sexual relationship, that would pull on our emotions and create some level of sympathy for the characters. Furthermore, in at least some cases, it would make us doubt our conscience – a gift directly from God, the perception of right and wrong that he puts in each one of us – our inner knowing that this was a totally unhealthy and self-destructive relationship.

Ultimately, propaganda works because it washes over us, overwhelming our senses, confusing us, upsetting or emotionalizing us, and thereby making us doubt what we once knew. Listen to what actor Jake Gyllenhaal, who plays Jack, told the reporter for Entertainment magazine about doing the "love" scenes with Heath Ledger:

"I was super uncomfortable … [but] what made me most courageous was that I realized I had to try to let go of that stereotype I had in my mind, that bit of homophobia, and try for a second to be vulnerable and sensitive. It was f---in' hard, man. I succeeded only for milliseconds."


Gyllenhaal thinks he was "super uncomfortable" while being filmed having simulated homosexual sex because of his own "homophobia." Could it be, rather, that his conflict resulted from putting himself in a position, having agreed to do the film, where he was required to violate his own conscience? As so often happens, he was tricked into pushing past invisible internal barriers – crossing a line he wasn't meant to cross. It's called seduction.

This is how the "marketers of evil" work on all of us. They transform our attitudes by making us feel as though our "super uncomfortable" feelings toward embracing unnatural or corrupt behavior of whatever sort – a discomfort literally put into us by a loving God, for our protection – somehow represent ignorance or bigotry or weakness.

I wrote "The Marketing of Evil" to expose these people, and especially to reveal the hidden techniques they've been using for decades to confuse us, to manipulate our feelings and get us to doubt and turn our backs on the truth we once knew and loved. Indeed, whether they're outright lying to us, or ridiculing us for our traditional beliefs, or trying to make us feel guilty over some supposed bigotry on our part, the "marketers of evil" can prevail simply by intimidating or emotionally stirring us up in one way or another. Once that happens, we can easily become confused and lose the inborn understanding God gave us. We all need that inner understanding or common sense, because it's our primary protection from all the evil influences in this world.

As I said at the outset, Hollywood has now raped the Marlboro Man. It has taken a revered symbol of America – the cowboy – with all the powerful emotions and associations that are rooted deep down in the pioneering American soul, and grafted onto it a self-destructive lifestyle it wants to force down Americans' throats. The result is a brazen propaganda vehicle designed to replace the reservations most Americans still have toward homosexuality with powerful feelings of sympathy, guilt over past "homophobia" – and ultimately the complete and utter acceptance of homosexuality as equivalent in every way to heterosexuality.

If and when that day comes, America will have totally abandoned its core biblical principles – as well as the Author of those principles. The radical secularists will have gotten their wish, and this nation – like the traditional cowboy characters corrupted in "Brokeback Mountain" – will have stumbled down a sad, self-destructive and ultimately disastrous road.

Date: 2005-12-27 03:46 pm (UTC)
From: [identity profile] rfachir.livejournal.com
You nailed it - I'm offended on multiple levels. First and foremost is the glorification of weakness while espousing the religion of victimization. Bearing unhappiness is no longer a virtue - it's now a sin to put up with anything less than perfection. Patience, mercy and tolerance are devilish backsliding emotions. We all must be actively miserable and fight against the homosexual conspiracy, the pornographic conspiracy, the cigarette conspiracy, the alcohol conspiracy, the unhappy third-wheel conspiracy, the beautiful-people-who-get-the-girl conspiracy. Because if we don't, next the Masons and Skull and Bones Clubs and the Home Schooling coalition will band together to bring us the child abuse conspiracy.

News flash - no one is ever satisfied and all sex sells. Tom Cruise couldn't keep married. Neither could Cary Grant. Neither could Angelina Jolie. Beauty and sexual desire may make it easier to stay together, but it's still damned hard. The problem isn't the other people on the planet - it's the two inside the marriage.

People drank before girls in bikinis started jello-wrestling over a six-pack and Absolute started making interesting ice cubes. And cities were destroyed over sex and children were destroyed over sex and marriages have always been unhappy.

To say that my life will be better - that my husband will love me more and my children will be safer and happier - if I spend my time and energy protesting images is insulting to me personally and mankind generally. The screens aren't any more constructive filled with hetrosexual love, perfect families, saintly patience, divine sacrifice, or heroic bravery. Hollywood does not define my morality or my faith, nor does this pitiful author who blames his less-than-perfect existance on Madison Avenue.

America's core biblical principals were abandoned somewhere between Plymouth Rock and Jamestown hundreds of years ago. If they aren't in people's hearts, they surely will not be on the movie screens. Putting the cart before the horse serves no useful purpose.

Date: 2005-12-27 03:55 pm (UTC)
From: [identity profile] fpb.livejournal.com
You seem to have missed the author's points. Far from showing mercy and tolerance, Aung Lee and his mates did not even begin to show any for the neglected wife and children of the self-absorbed protagonist of the saga. Where in all this you read the idea that the heterosexual Tom Cruise ever wanted to stay married to anyone, or that Cary Grant did, or that anyone in Hollywood even imagines that celibacy or faithfulness are possible, is beyond me. The author underlined that the Marlborough Man picture itself was grossly, villainously manipulative, and that what we have now is the rape of a rape. I would add that the very picture of American individualism in cowboy movies is itself manipulative. No human being is ever independent; we all are at the end of a chain of mutual dependence and causation that goes back to Adam and Eve and beyond to the very first stirrings of life, and beyond that, if you believe in Christian doctrine, to Creation. So you have a third level of manipulation, going ever further back. Pile a lie upon a lie upon a lie, and what you end up having is not in any way a healthy or truthful society.

As for the notion that any of this was intended to make your own life better, I do not see the point. This is about a pack of lies wrapped in gorgeous cloth, plunked before all the world's spectators just in time for Christmas Day, and promoted at the height of their voices by the whole media community across several countries. It is not about you. It is about telling lies about human life in general, and doing so with a perfectly clear purpose. If you do not want to protest about something, well and good, nobody asked you. IN fact, I seem to remember that I actually warned you against reading this.

Date: 2005-12-28 01:24 am (UTC)
From: [identity profile] rfachir.livejournal.com
Sorry, I thought you were stirring this pot for our mutual entertainment. Your warning was read as a marketing ploy in the spirit of the other essay. I admit I can get terribly solemn about my frivolity - it's a weakness I need to work on. I'll make it my 2006 resolution to keep my nose out of marketing conspiracies and moral outrage. I don't wear it well.

Date: 2005-12-28 06:59 am (UTC)
From: [identity profile] fpb.livejournal.com
Propaganda is a bad word, especially when you are speaking about genuine artists expressing, as Leni Riefenstahl did, the view of the artistic and intellectual community behind them. I think I am one of the few persons who have actually seen Ms.Riefenstahl's work - and, in artistic terms, admired it. Aung Lee is likewise brilliant, and his work can be, on its own terms, very convincing. (Not wholly convincing; his HULK movie, which oddly enough dealt with somewhat similar theme, was neither a popular nor a critical success.) It is for this reason that the whole intellectual community has ballyhooed his work even beyond its merits. At least - unlike an earlier piece of bally-hooing, that pathetic stinkeroo THE LAST TEMPTATION OF CHRIST - this is not a complete artistic failure. But it is not only or mainly because of its artistic quality that it is being promoted, any more than Scorsese's dreadful flop was. Back when all intellectuals were Marxist, from the thirties to the sixties, any author whose work was able to give Marxism an artistic coating was ballyhooed in the same way, even beyond their real artistic merit; cases in point would be the Chilean poet Pablo Neruda, the French dramatist and philosopher Jean-Paul Sartre, the Mexican painter Diego Rivera, and so on. These men are not so much forgotten as slipped back in the scale of respect and memory; and this not just because the Marxism they promoted has fallen behind, but because their whole mental atmosphere and social background are now obsolete. I have no doubt whatsoever that this is what will happen to Lee. To go with the times, as two great writers used to say, is to go where the times go.

meh

Date: 2005-12-27 07:08 pm (UTC)
From: [identity profile] becomethesea.livejournal.com
I'm not offended!

You know, being from a family that homesteaded in Wyoming, and lived in Wyoming for all those generations, and now has a ranch of 167+ SECTIONS, I can say that in 1963 in WYOMING (yes, WYOMING), most male ranchers would have rather been closer to their COWS than another man.

I personally think that the whole premise of "Brokeback Mountain" is just...TMI. Too much information. Not because I'm homophobic (my older half-brother is gay and I love him all the same), but because, HONESTLY I really DON'T want to SEE or HEAR of other people's bedroom business, STRIAGHT or GAY.

That probably didn't make much sense...eh.

Re: meh

Date: 2005-12-28 06:32 am (UTC)
From: [identity profile] fpb.livejournal.com
It makes more sense than the deliberately skewed content of the movie. I had a gay friend who once told me that a friend of his used to say that "it is not easy to live with the whole of society against you". I answered that his friend thought rather too much of himself. It is a form of reverse self-regard - look at us, look at us, everyone is looking at us. Most of us honestly don't give a damn what the other guy does in his or her bedroom, and I think those who make a big issue out of it are often people who are not sure of their own sexuality or identity in the first place. What this movie does wrong is to take the homosexual view of their own persecution at face value, and hence to adopt a wholly self-centred, self-regarding attitude.

Nice, by the way, to hear from someone with a real Western background and who knows what she is talking about. The lovely thing about LJ is how many different kinds of people you get to meet.

Date: 2005-12-27 07:42 pm (UTC)
From: [identity profile] patagonian.livejournal.com
This article does not offend me, but on another day it might - I'm just too tired to be offended right now. It does, however, make me immeasuably sad and not, I believe, in the way that the author of this article intended.

I realize you will probably say that I missed the point, but I would say that the author of this article missed the point. And perhaps I have missed the point, but this hits a bit too close to home for me to be entirely objective. Much of the pain of this situation could have been avoided had the two men accepted themselves and allowed themselves to be together and not marry people they did not love and did not really wish to marry. I have seen what happens to people who try to deny who and what they are, and it isn't pretty for them or for their friends and family. Living a lie takes a lot out of a person and the people around them often know that something is wrong, but have little idea what it actually is. I have not seen the movie nor read the short story, and most likely won't, so I can't offer any analysis of how all realtionships are handled in this story, but I just can't give any credence to analysis like this and rather than feeling indignant about it, I just feel very sad about it. Take this as you will.

Date: 2005-12-27 09:54 pm (UTC)
From: (Anonymous)
Yes, the movie actually shows a lot of sympathy for the families of the men involved, and I think has great respect for the men for trying to make it work. The women would be happier with people who could love them the way they want to be loved. The women and families are not demonized or ever seen as anything but innocent and hurting due to the situation.

Date: 2005-12-28 06:40 am (UTC)
From: [identity profile] fpb.livejournal.com
I know that you are a person of goodwill, but I do not thinkn you have got the author's point correctly, or mine. As I said in my response to others, this is about taking homosexualist propaganda about "woe, all of society is against us, everyone hates us - hey, aren't we interesting" at face value, failing to see the evident egotism behind it, and therefore adopting a self-centred and self-regarding attitude. Indeed, to blast the movie as propaganda is not so much correct as redundant; because, as C.S.Lewis said long ago, to take that sort of attitude inevitably leads to a life of propaganda and incessant biography. And that is not about homosexuality in the first place, but about any kind of self-centred view of life. Homosexuality is inevitable and ought not to be suppressed by force; but it is also, in my view, a condition that inevitably impoverishes the experience and narrows the humanity of its practicitioners. I think that to treat it as good and positive, as our media do, is corrupt, and I have no time for the whole sickly social legend that is being built up around what is in effect no more than a misdirection of lust.

Date: 2005-12-28 10:39 am (UTC)
From: [identity profile] ex-lonicera600.livejournal.com
Well, I'm not offended, but I'm enraged and cannot at all share the writer's or your point of view. As the poster you answered to said, the unhappiness of the families would not have happened if these men had had the possibility to just go with the flow and not be programmed by their homophobic social surroundings. And the point you raise that no one actually cares what other people do in bed - be their hetero- or homosexual - may be in wide parts accurate for Europe, but the US of A is quite another story as I can only deduct from my own experience with bible-toting, nonsense-spouting born again christians. I haven't seen the film yet, but am told by people who have, that in fact it's not a film about sex, but a film about love. Those guys *love* each other, but their society forbids the expression of their love and so everyone suffers, not only them, but everybody connected to them. A condition that could have been avoided by exercising the tinyest bit of tolerance - which is supposed to be a christian virtue, I believe?

Date: 2005-12-29 02:27 am (UTC)
From: [identity profile] bufo-viridis.livejournal.com
a condition that inevitably impoverishes the experience and narrows the humanity of its practicitioners.
I'd be curious to read the reasons for it.

Date: 2005-12-27 07:54 pm (UTC)
From: [identity profile] photosynthesis.livejournal.com
it really is a pity, since Ang Lee is such a talented filmmaker. I've enjoyed many of his other films. It's sad that such talent would be wasted on some gay cowboy movie.

Date: 2005-12-28 03:56 am (UTC)
From: [identity profile] neigedens.livejournal.com
You're right, filmmakers should stick to making violent cop movies and adaptations of old, crappy TV shows from the 70's, right? ;)

Date: 2005-12-28 07:12 am (UTC)
From: [identity profile] fpb.livejournal.com
I think that part of the author's better points is that this is in effect recycling, on a subtler level than what you mention, but recycling nevertheless. They took a cliché - Marlboro Man - which was in effect itself the reworking of another cliché - the cowboy as the figure of monadic indepence and total self-reliance - and placed a further spin on it. That is, they did not just tell any story of unhappy homosexuals, but they told one that exploited an already existing social mythology - deliberately and manipulatively so. It is amusing how our society, which is always so sensitive to any attempt at manipulation, placed itself so firmly behind this particular one.

Date: 2005-12-29 05:44 am (UTC)
From: [identity profile] evil-whimsey.livejournal.com
This article doesn't so much offend as it annoys me. I dislike being condescended to, and there's a good bit of Kupelian's argument which feels like condescension to me.

Mainly it's this bland assumption that everyone is affected by exposure to media (music, film, advertising, etc) in the same way, that's getting somewhat under my skin.

I make a living by working on some of the more complicated technical aspects of corporate marketing, and am more than capable of drawing distinctions about the elements of a film, commercial, ballet, print ad, novel, whatever, which are geared specifically to turn the attention of the audience in the desired direction. It's especially insulting when you can actually see the puppet strings they're using, to try and yank you around with.

..."marketers of evil..."?
...brazen propaganda vehicle...?
All I can tell this author is, "Dude, calm down. I can think for myself, thanks. And don't think I can't see you trying to pull the same manipulation number you're ranting about."

It is important, I think, to be conscious of one's influences, and own up to those viewpoints that take up space in one's own brain. And I fail to understand how Kupelian's impassioned insistences that we take note of his viewpoint, are any different than all the noise we hear For or Against Just About Everything, all the time. If you ever get the opportunity, check out our military's television campaigns for recruitment. I could spend ages picking that video editor's brain. It's great looking stuff, very hot, very action-oriented, and no great surprise they're targeting the youth market; the second MTV generation (no doubt there are very specific terms for the demographic).

Honestly, I wasn't that curious to see Brokeback Mountain (despite all the mad press) until I saw Larry McMurtry's credits for the screenplay. I've been a fan of McMurtry's writing for years, and any effort I make to see the film will be motivated by the desire to study the work of a writer I much admire. I want to see how this consummate Cowboy Author tackles the summary which Kupelian gives us. I might even read Annie Proulx's short story, to study the evolution from short story to feature film, and try to perceive what McMurtry has brought to the process; primarily because I'm very familiar with the author, and it'll be a sort of textbook example I can relate to.

And I seriously doubt the opinion I currently hold of "Teh Gay Cowboy Movie AKA The Avatar of America's Moral Disintegration OMG," or whatever, will be the least bit altered as a result. I don't have the occasional cigarette because of all that ridiculous and irrelevant advertising, I do it because nicotine makes alcohol more fun. And I'm not going to join the army because their commercials kick ass; I'm going to steal all the eye-candy aspects of their television advertisements because they're aestheically neato, and try those effects in my own video editing projects.

Oh, crimeny. You've hit my *Blather On At Random* button again. Sorry. It's just so exasperating, when people write articles based on the assumption that I'm too stupid to tie my own shoes, and have to be told what and what not to think, lest The Bad Guys get ahold of my brain and take it hostage.
*sigh*

(Thanks for posting this, by the way. Seriously. Somehow, engaging in this discussion was just the right thing to help me unwind tonight.)

Date: 2005-12-29 05:06 pm (UTC)
From: [identity profile] fpb.livejournal.com
There is something about Americans, perhaps because they live in a colossal country surrounded by rather less impressive ones (Mexico, largish but poor; Canada, rich but underpopulated and nursing the most blatant inferiority complex on the face of the Earth; and a scatter of statelets across the Caribbean and the isthmus of America, none more populous than a medium-sized US city). I have come across the same mentality in India, another continent-country. It amounts, briefly, to thinking that everything that happens, happens in America/India. It is a kind of inability to think of the rest of the world as of equal weight to one's own nation and environment. I imagine China has a similar form of mind, but I am not very familiar with China.

This response, and I do not want to be sarky, is absolutely typical. It is all about America, what this means to America and whether or not this movie is important in America, how the American military goes about recruiting its levies. Well, I could tell you about the British military and the Italian military, but, for obvious reasons, I have never seen an American military recruitment ad.

To me, the point with Brokeback Mountain is that it is the most aggressive attempt yet to normalize in the conscience of the whole West, indeed of much of the world, a whole set of assumptions about sex and relationships, of which homosexuality is only a part. It is a matter of genuine party politics, the more genuine for being transnational; all the real parties in modern history, from Metternich's reactionary version of Enlightenment politics to Communism, were transnational. Party politics at the national level, with the possible exception of the United States and of India, is more than dead, it is putrefied and resurrected into a zombie-like puppet life. Nobody can see any difference between Chirac and his opponents, between Blair and Cameron, between Prodi and Berlusconi, in terms of ideology; in Germany, the death of any meaning in the party system has been sanctioned by the Grand Coalition. But where great ideological forces face off across continents, angrily throwing the most debased insults and the most elaborately intellectual arguments at each other, then, by God, ideological struggle is alive and well.

This is not about America. It is not even about Catholicism, because many forces that will never be Catholic have aligned themselves with the Church upon realizing how much they have in common and how much they stand to lose. It is about politics in the highest sense, about a view of man in the world, man in society, and its opposite, and it has the most practical point imaginable - policies across the board will change, must change, according to whose view triumphs.

Finally, a small point. You say you are into something connected with corporate marketing. So was my father. And I have been a comic book writer-artist. I think I may say that I know as much as you do about what it takes to reach the public.

Date: 2006-01-06 02:09 am (UTC)
From: [identity profile] ashesofautumn.livejournal.com
I don't really want to comment on the article or discussion, really (though I'm finding it interesting), I just thought the way you phrased Canada, rich but underpopulated and nursing the most blatant inferiority complex on the face of the Earth was pretty amusing. :)

Date: 2005-12-29 07:39 pm (UTC)
From: [identity profile] goreism.livejournal.com
Well, I certainly didn't get that from the movie. While it's obvious the movie portrays both the characters sympathetically, I think it doesn't shy away from showing Ledger's characters flaws, including his neglect of his family, and the toll it takes on them.

I mean, what would the author prefer, fast-forwarding to show them both dying of AIDS and going to hell like in a Chick tract?

Date: 2005-12-29 08:28 pm (UTC)
From: [identity profile] fpb.livejournal.com
Considering the enormous ballyhoo that has been made about this movie, I think that his reading of it as an episode in the ongoing party struggle on sexuality is pretty much correct. As for what he would have wanted, he would probably not have wanted the movie to happen at all. You talk as if the existence of this move were somehow necessary to the structure of the universe, and that the only thing to be negotiable would be the way in which it developed. I know that you know more philosophy than I do, but I think that is a very strange middle ground between determinism and the open future.

Date: 2005-12-30 02:43 am (UTC)
From: [identity profile] goreism.livejournal.com
With the political climate in the U.S. the way it is, every movie is pressed into service on one side of another of the so-called "Culture War." There have been people going on about Brokeback being the "blue-state antidote to red-state fever," "the progressive alternative to Narnia," and all sorts of rot. So as a result, does the author prefer that no films about homosexuals be made? Or simply not films that show them in at all a sympathetic light? If I were a Nazi, I wouldn't object to brilliant propaganda films like Casablanca being made—that would be silly. I'd object to the very existence of the Allies and like-minded people.

Perhaps all he's saying is that it doesn't follow that same-sex relationships are moral just because a semi-sympathetic film can be made about them. Well, that's trivial (would anyone disagree?), and I'm puzzled as to why he needed 2 688 words to say it. For most of the article, he just states his view that same-sex relationships are immoral, but he doesn't argue it.

Date: 2005-12-31 10:59 am (UTC)
From: [identity profile] fpb.livejournal.com
To compare David Kupelian to Nazis does not seem to me terribly fair or even appropriate. No doubt, if you think of political struggle as a zero-sum game and of opponents as people who should be assassinated, you can draw such a parallel, but if you are fighting a democratic battle, with democratic weapons, in a moderately law-abiding state, then you do not go for the man, but for the message.

Date: 2005-12-31 11:03 am (UTC)
From: [identity profile] fpb.livejournal.com
And to say that it doesn't follow that same-sex relationships are moral just because a semi-sympathetic film can be made about them is not at all trivial. It is more than anyone who has answered to this post has been prepared to concede or even to imagine. To 99 spectators out of a hundred, the opposite is the case. Look at the reaction to such movies as Gillo Pontecorvo's The battle of Algiers, if you do not believe me.

Date: 2005-12-30 02:48 am (UTC)
From: [identity profile] goreism.livejournal.com
And don't be too sure I know more philosophy than you. For the last century philosophy has just been about explaining what everyone knows already, anyway. :p

Oh my goodness

Date: 2005-12-29 08:23 pm (UTC)
From: [identity profile] minnowtrap-crit.livejournal.com
(insert joke about lonely cowpokes and consenting sheep here)

BaaaaaaaAH!

Re: Oh my goodness

Date: 2005-12-29 08:29 pm (UTC)
From: [identity profile] fpb.livejournal.com
Is that in Sardinian?

(Even more inept joke about Sardinian shepherds.)

Re: Oh my goodness

Date: 2005-12-29 08:56 pm (UTC)
From: [identity profile] minnowtrap-crit.livejournal.com
Dude!
I hate sardinians.
Especially on pizza.

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