Well, a few corrections here. First, DC didn't revive Captain Marvel until the early Seventies. The Captain Marvel who came out in the mid-Sixties was a lousy version by M.F. Publishing which lasted six issues and was related in name only to the original Cap. Nonetheless, Marvel felt that readers might think it was a Marvel comic from the name (heck, Archie's "Mighty Comics Group" openly copied Marvel's name and corner trademark), and thus they came up with the 1967 Captain Marvel in MARVEL SUPER-HEROES #12. (At about the same time, M.F. came up with a last-gasp CAPTAIN MARVEL VS. THE TERRIBLE FIVE, to no avail.) The impeti behind DC acquiring Fawcett's Captain Marvel may have been the publication of Steranko's HISTORY OF COMICS, V2, which covered the Marvel Family in detail with copious illoes and got fans who were not old enough to know about Cap and company interested in them. Also, Jack Kirby is said to have suggested it. Whatever the case, DC licensed it, which led to Marvel bringing back their Captain Marvel (who had never sold very well and, for all intents and purposes, had sacrificed his existence to save Rick Jones by merging with him permanently in the Kree / Skrull War) and sniping at DC with "Dr. Mynde" and "Professor Savannah". That need to keep the Captain Marvel name in Marvel's corner is what causes Marvel to come out with a new CM title every so often...I doubt it's for sales. And probably the inspiration for Supergirl, outside of the early Superboy story, may just have been copyright coverage and Mary Marvel.
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Date: 2012-10-21 06:27 pm (UTC)First, DC didn't revive Captain Marvel until the early Seventies. The Captain Marvel who came out in the mid-Sixties was a lousy version by M.F. Publishing which lasted six issues and was related in name only to the original Cap. Nonetheless, Marvel felt that readers might think it was a Marvel comic from the name (heck, Archie's "Mighty Comics Group" openly copied Marvel's name and corner trademark), and thus they came up with the 1967 Captain Marvel in MARVEL SUPER-HEROES #12. (At about the same time, M.F. came up with a last-gasp CAPTAIN MARVEL VS. THE TERRIBLE FIVE, to no avail.)
The impeti behind DC acquiring Fawcett's Captain Marvel may have been the publication of Steranko's HISTORY OF COMICS, V2, which covered the Marvel Family in detail with copious illoes and got fans who were not old enough to know about Cap and company interested in them. Also, Jack Kirby is said to have suggested it. Whatever the case, DC licensed it, which led to Marvel bringing back their Captain Marvel (who had never sold very well and, for all intents and purposes, had sacrificed his existence to save Rick Jones by merging with him permanently in the Kree / Skrull War) and sniping at DC with "Dr. Mynde" and "Professor Savannah". That need to keep the Captain Marvel name in Marvel's corner is what causes Marvel to come out with a new CM title every so often...I doubt it's for sales.
And probably the inspiration for Supergirl, outside of the early Superboy story, may just have been copyright coverage and Mary Marvel.