Big. Business. Morons.
Sep. 23rd, 2004 12:43 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
fpbOne of Britain's big food manufacturers wanted to market a new coffe-based product. They figured that Italian coffee has a good image and wanted to make use of that. So they invented (they thought) a trademarked new brand name with the requisite Italian sound.
The name is CAPPIO. And if the morons had bothered to open an Italian dictionary, they would have found that the word cappio exists, and that it means (Hazon Garzanti Dictionary) "slip-knot, noose".
The name is CAPPIO. And if the morons had bothered to open an Italian dictionary, they would have found that the word cappio exists, and that it means (Hazon Garzanti Dictionary) "slip-knot, noose".
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Date: 2004-09-23 08:34 am (UTC)Priceless. :) "Could I have a cup of noose?" You should start saying that in pubs and restaurants...
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Date: 2004-09-23 09:45 am (UTC)Oh my. That's up there with Rolls-Royce's "Silver Mist" being introduced to Germany. Mist? Geddit?
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Date: 2004-09-23 10:24 am (UTC)