Big. Business. Morons.

[fpb]

One of Britain's big food manufacturers wanted to market a new coffe-based product. They figured that Italian coffee has a good image and wanted to make use of that. So they invented (they thought) a trademarked new brand name with the requisite Italian sound.

The name is CAPPIO. And if the morons had bothered to open an Italian dictionary, they would have found that the word cappio exists, and that it means (Hazon Garzanti Dictionary) "slip-knot, noose".

Comments

[bruno-greengras.livejournal.com]

*wipes tear*
Priceless. :) "Could I have a cup of noose?" You should start saying that in pubs and restaurants...

[threeoranges.livejournal.com]

"Make mine dark and thoroughly asphyxiating!"

Oh my. That's up there with Rolls-Royce's "Silver Mist" being introduced to Germany. Mist? Geddit?

[fpb.livejournal.com]

Oh, CRAP!